A converter implementable via a client/server system having at least one processor to process instructions defining said converter, including a receiver to receive a website page from a website building system, the page having a source layout for a source display area, the page having an object model representation of components and a processor to determine an order and set of relationships among the components and to create a target layout of the website page for a target display area, the target layout being based on a semantic analysis and reconciliation of the determined order and set of relationships and where the source display area has different attributes than the target display area.