A computer program video player product stored on a non-transitory computer readable medium and loadable into the internal memory of a computing device, comprising software code portions for performing, when the video player product is run on a computer, a method including sequentially reading a plurality of distinctive Internet address associated with a plurality of discrete multimedia objects; determining a playback rate based on available cellular bandwidth; playing back a video at the determined playback rate consisting of at least a subset of the plurality of discrete multimedia objects; wherein the discrete multimedia objects are obtained by transcoding an input multimedia stream including a video segment forming part of a video stream into an optimal audiovisual format at an optimal encoding rate reflecting available cellular network bandwidth; dynamically converting the transcoded multimedia stream into discrete objects by splitting the transcoded stream into specified intervals by scanning after the specified intervals for the next I-frame, wherein each discrete object is split at that next I-frame to create another discrete multimedia object; and assigning each of the discrete multimedia objects a distinctive Internet address.