A device receives, via a Public Land Mobile Network (PLMN), a manifest file associated with streaming content, wherein the manifest file includes a sequence of multiple Uniform Resource Identifiers (URIs) that identify network storage locations of multiple content segments of the streaming content, and wherein a sponsorship signature of multiple sponsorship signatures is appended to at least one of the multiple URIs of the manifest file. The device retrieves the multiple URIs, and the sponsorship signature, from the manifest file; sends the sponsorship signature to a charging node in the PLMN for controlling the charging of data delivery associated with the streaming content to one of a user of the media playing device or a sponsor of the streaming content based on the sponsorship signature; and engages, via the PLMN using the multiple URIs, in a content streaming session to receive the streaming content.