An occurrence of an emergency situation pertinent to people presently located within a venue can be identified. Responsive to identifying the emergency situation pertinent to the people located within the venue, an emergency alert can be automatically communicated to a first mobile device. The emergency alert can provide contextual information pertaining to the emergency situation, wherein the contextual information indicates precautions to be observed by the user. The emergency alert can be configured to be presented by the first mobile device to the user to alert the user to the emergency situation.