Concepts and technologies are disclosed herein for a service assurance platform. A service assurance platform can be provided by a computing device comprising a processor. The computing device can obtain a service order comprising a request for functionality. The computing device can initiate determination of service offerings available to provide the functionality and initiate presentation of the service offerings determined to be available. The computing device can obtain a selection of a service offering of the service offerings and initiate orchestration of the service offering to instantiate a service that provides the functionality.