An example of display apparatus includes: a display panel in which unit pixels each constituted by at least a first subpixel displaying a first pattern and a second subpixel displaying a second pattern are alternately arranged in a row or column direction; and a signal processing unit modulating, for image data including the first pattern and image data including the second pattern, a difference in maximum gradation values in the image data, and controlling synchronization or non-synchronization of a rise or fall between bit signals of a coupled image signal input to the display panel.