A display apparatus for searching and a control method thereof are provided. The method includes displaying an image content, determining whether a search function is performed while the image content is displayed, and in response to the determining that the search function is performed while the image content is displayed, transmitting information of the image content to an external server. The method further includes receiving, from the external server, information of a search record of one or more viewers of the image content, and providing information of one or more search terms that are related to the image content, based on the information of the search record.