A method and apparatus for proximity-based content sharing on wireless devices is presented in which a first device having a wireless communication region surrounding the device detects other wireless devices within the region. Communication connections are formed between the wireless devices. In response to a user action data is pushed from the wireless device to other wireless devices in the region. Communication connections can also be formed between devices in the region and devices outside the region and data may be pushed to the devices outside the region. Users can block other devices either within the region or outside the region so that they do not receive pushed data.