A system and method for automatically matching a plurality of mobile subscribers is disclosed. The system includes at least one server for receiving from each mobile subscriber within the plurality of mobile subscribers a contact list. Said server is adapted to process the contact list to produce a set of normalised contact information for each subscriber in the system; compare the set normalised contact information for a selected subscriber with a subscriber network identification assigned to each subscriber with the system; identify subscriber network identifications that match entries contained in the set normalised contact information of said selected subscriber; compile a listing of the matched subscriber network identifications; and forward an invite to each subscriber within the listing of matched subscriber network identifications.