Systems and methods for creating and/or displaying a user information collection are described herein. The user information collections include relevant information for a user of one or more devices. More specifically, the relevant information in the user information collections can include user directed advertisements. User information collections improve a user's ability to accomplish tasks, save money, and/or get desired products and/or services as opposed to just viewing content. Additionally, the user information collections reduce or prevent unwanted data from being added to the user information collections improving the usability of the data in the user information collections and improving user interactions with the device.