Embodiments of the present invention relate to a method for content sharing, where the method includes: receiving a content share request, establishing a share session with a receiving terminal, and sharing session content, which is played on a first initiating terminal, with the receiving terminal; and receiving a state notification about transferring the played session content from the first initiating terminal to a second initiating terminal, and according to the state notification, ending the share session or continuing to share the session content continuously played on the second initiating terminal. According to the embodiments of the present invention, CoD content watched on the initiating terminal can be shared, and when transfer occurs between display terminals of the content share initiator, a content share AS can perceive the transfer, and continuity of the share session can be ensured. The present invention further relates to a device for content sharing.