The disclosed embodiments included a system, apparatus, method, and computer program product for optimizing the placement of data utilizing cloud-based IT services. The apparatus comprises a processor that executes computer-readable program code embodied on a computer program product. By executing that computer-readable program code, the processor extracts content from data and determines the context in which that data was generated, modified, and/or accessed. The processor also classifies the data based on its content and context, determines the cost of storing the data at each a plurality of locations, and specifies which of those locations the data is to be stored based on the classification of that data and the cost of storing that data at each of the plurality of locations.