A device having a display and a user interface incorporating buttons, switches or keys that may be programmable for various functions related to the purpose of the device and its display. The keys may be programmed for virtually any functions available to or on the device. Also, some or all of the keys may be reprogrammed for other or new functions. The device may be programmed by the user with the keys on the device to obtain a custom design having functions assigned to the keys according to a particular design, desire or choice of the user. The keys may be situated on an area having touch sensitive technology such that touching a particular key will call forth a function that is assigned to the key. The keys may be in a touch sensitive area apart from the display or be fully or in partly on a touch sensitive display.