A vehicle control apparatus of the invention determines whether or not an informing condition is satisfied. The informing condition becomes satisfied when a particular situation regarding an own vehicle traveling that a driver of the own vehicle should be alerted occurs. The apparatus executes an informing control for alerting the driver when the informing condition is satisfied and executes a cruise control for causing the own vehicle to travel when a cruise condition is satisfied. The apparatus executes an adjustment process for forbidding the informing control and permitting the cruise control when both the informing and cruise conditions are satisfied and the own vehicle is accelerated or decelerated by the cruise control and for permitting both the informing and cruise controls when both the informing and cruise conditions are satisfied and the own vehicle is not accelerated nor decelerated by the cruise control.