Embodiments of present disclosure relates to a method and an interactive infomercial system for enabling interactive infomercials. In one embodiment, data associated with user of viewing interactive infomercial content may be received on a mobile viewing device. The system may select one interactive infomercial content based on the received data. Upon selection, at least one infomercial unit comprising the at least one interactive infomercial content such as animation content, a unique infomercial identification information (U3I) associated with the selected interactive infomercial content is generated and transmitted to the mobile viewing device of the user. The mobile viewing device receives and downloads the animation content and enables connecting back with the system for further interactions. Thus, the system and method enables real-time interactive infomercials to the users without consuming memory of the mobile viewing device as well as without modifying the U3I associated with the infomercial content.