A sound effect producing apparatus includes an input portion, a memory portion, a pseudo sound reflection producing portion, and an effect provision portion. The input portion performs inputting of an audio signal. The memory portion stores sound effect information that includes production information for producing a pseudo sound reflection corresponding to a sound reflection generated in a predetermined acoustic space and sound source position information showing a sound source position of the pseudo sound reflection. The pseudo sound reflection producing portion produces a pseudo sound reflection based on the production information. The effect provision portion performs a process of localizing the pseudo sound reflection using a predetermined direction as a reference, based on the audio signal and the sound source position information.