A display control device includes an input unit receiving a recognition result of a surrounding situation of a vehicle; and control circuitry controlling an image generating device such that a predetermined image indicating a presentation image at the time of being displayed on a display medium transmitting light is generated in a case in which a predetermined target is recognized in the vicinity of the vehicle. The control circuitry senses, on the basis of the recognition result, that a color of a foreground of the vehicle on which the first presentation image is superimposed in the display medium is changed from a first color to a second color.