An image whose visibility has been more suitably improved is obtained. The device includes an image input unit which inputs an image, an image processing unit which performs Retinex processing with respect to the input image input by the image input unit and performs image signal generation to generate a new image signal based on information concerning a color of the input image and information of an absolute value or Y-value of a color space vector of the image signal having undergone the Retinex processing, and a display unit which displays an image based on the image signal having undergone image processing by the image processing unit.