Methods, systems and computer readable media are provided for managing user generated content in relation to content. One example method includes receiving content from a mobile device. The received content is associated to one or more entities. The method associates the received content to a media forum. The association of the content to the media forum enabling at least one discussion regarding the received content on the media forum. The media forum having an interest graph that adjusts over time. Responsive to receiving a request to view an article, the method selects the media forum to be associated with the article when the article is presented on a display, the association of the media forum to the article provides an adjustment to the interest graph of the media forum.