A card feeding system that feeds cards from a stack to a conveyor system beneath product being carried. A card feed path arranged between a feed conveyor and the outfeed conveyor includes a fixed feed pinch roll and a pivot arm with a pivoting pinch roll and a pair of delivery rolls. A card stack receiving platform is located beneath a picker arm. An elevator is provided for raising the platform with the card stack. The picker arm has suction cups, and is pivotable from a card pick-up position to a feed position in which the card is positioned between the pivoting and fixed pinch rolls. A controller actuates the elevator, the picker arm, the pivot arm, the fixed and delivery pinch rolls to deliver single ones of the cards as product to be placed on the card transitions from the feed conveyor to the outfeed conveyor.