The invention relates to a showroom capable of realizing endless showing. A line-of-sight blocking structure is arranged to block the line of sight of audiences at the current position, an invisible area is formed correspondingly, and the position of the invisible area is changed correspondingly along with position moving of the audiences; and the audiences visit according to the set visit path inthe mode of 'chasing' the invisible area, the invisible area and other areas are connected end to end to form an actual path in end-to-end connection, thus endless cyclic showing can be conducted inthe actual path, and endless cyclic content showing is achieved in the limited space. The audiences can travel freely in the showroom, the main scene of the shown content at the position where the audiences are located does not displace relatively, and thus the audiences have no spinning sensation in the visiting process. Based on this, the showroom can be applied to presentation of the shown content with the more complex content and the more abundant scene, and it is ensured that the audiences have the good visiting experience.