Disclosed herein is a system and method for generating a user profile for a user based on the way the user interacts with consumable content in an application, such as an electronic book in an e-reader. The actions of the user with regards to the content are monitored and the associated with characteristics of the content. This association is used to build the user's profile of their likes and dislikes which are then provided to a recommender system to provide more relevant and personalize recommendations.