The invention relates to the technical field of coke dry quenching and especially discloses a coke loading method and a coke loading apparatus of a coke dry quenching device. The coke loading apparatus at least comprises a first coke oven, a second coke oven, a third coke oven and a fourth coke oven in a linear arrangement manner, wherein an elevating machine is arranged on a coke pot trolley travelling on a coke pot trolley track disposed along the first coke oven, the second coke oven, the third coke oven and the fourth coke oven. The bottoms of wheeled coke pots elevated by the elevating machine can be opened or closed. The wheeled coke pots are loaded with very hot coke discharged from the first coke oven, the second coke oven, the third coke oven and the fourth coke oven. The apparatus and the method can solve a problem that a conventional coke dry quenching process is long in coke transporting time and cannot satisfy the coke discharging period requirement of a coking chamber in a coke oven.